One film, then an engine.
You don't have to commit to a content program to start. You start with the lowest-risk step that proves the register, then climb only as far as it earns. Three rungs, plain numbers, no surprises.
An eight-page website rebuild.
The fastest way to feel the register without a film budget. We rebuild eight pages of the site to reframe the heritage — the history, the people, the craft — in the same restrained, authored register the films would use. If it feels right here, the pilot is the obvious next step.
The mastering pilot.
One mastering-engineer portrait, shot the way a record is mastered. The flagship film the brand owns, on its own channel, aimed at the highest-margin tier. This is the film the whole concept is built to sell.
A launch-content cadence.
Once the register is proven, every product release becomes a film instead of an announcement. A retainer that turns NAMM, AES, the OptoFET, the 562 — each launch — into authored, channel-ready content, plus the cutdowns that feed social between them.
Earned, not committed.
No one should buy a content program on a deck. The ladder lets the work prove itself one rung at a time. The website shows the taste. The pilot shows the film. The retainer is only worth it once both have landed.
Each rung stands on its own. None of them depends on the next. You can stop at any height and still have something the brand owns and is proud of.
What a launch-content cadence actually produces.
Chris Dauray was hired in 2024 to build the brand's storytelling, at the cadence one person can manage. The retainer is the system behind that role, not a replacement for it.
A hero piece
Each product release gets one authored film, not a press release. The OptoFET, the 562 — shot like they matter.
A cutdown system
One shoot, many edits — the long film, the social cut, the teaser. The channel stays fed between launches.
Event coverage, authored
NAMM, AES, InfoComm — captured as a hero piece, not self-shot B-roll on someone else's feed.