Worth a conversation.
This is a concept, not a pitch deck with a countdown timer. If putting the people behind the gear on film is something you've felt the absence of, that's the whole reason to talk.
One call, to see if the register fits.
No proposal to review yet, no scope to argue over. A half hour to talk through one question: should the engineers and the craft behind a fifty-year-deep brand be on film, made by people who care about the room?
If the answer is yes, the website rebuild is the low-risk way to start. If it's no, you've lost thirty minutes and kept a clearer sense of the gap.
Rupert spent sixteen years teaching the team. The people he taught are at the bench right now. The clock is the only thing about this that's urgent. The work isn't going anywhere. The people might.